Replication Data: Neural Signals of Video Advertisement Liking
Creators:
Hang-Yee Chan
Publication Date:
Jul 30, 2023
Data Category:
Dataset Description:
This dataset, hosted on the Open Science Framework (OSF), contains the replication data for the study "Neural Signals of Video Advertisement Liking: Insights into Psychological Processes and Their Temporal Dynamics" (Chan et al., 2024, Journal of Marketing Research). It includes neuroimaging (fMRI) and behavioural data used to examine the neural correlates of advertisement liking, identifying the psychological processes and their temporal dynamics that underlie consumer responses to video advertising.
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