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Apache License 2.0
Creative Commons Attribution 4.0 International
Creative Commons Attribution Share Alike 4.0 International
Creative Commons Zero v1.0 Universal
GNU General Public License v3.0 or later
MIT License

Advertisement CTR Prediction Data

Publication Date: 2020

Creators: Huawei

Advertisement CTR prediction is the key problem in the area of computing advertising. Increasing the accuracy of Advertisement CTR prediction is critical to improve the effectiveness of precision marketing. In this competition, we release big advertising datasets that are anonymized. Based on the datasets, contestants are required to build Advertisement CTR prediction models. The aim of the event is to find talented individuals to promote the development of Advertisement CTR prediction algorithms. The datasets contain the advertising behavior data collected from seven consecutive days, including a training dataset and a testing dataset.

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