consumer behaviour

Showing 1-6 of 6 results
Replication Data: Neural Signals of Video Advertisement Liking

Replication Data: Neural Signals of Video Advertisement Liking

Lisa
Open Dataset
Creators: Hang-Yee Chan
Publication Date: Jul 30, 2023
Creators: Hang-Yee Chan

This dataset, hosted on the Open Science Framework (OSF), contains the replication data for the study “Neural Signals of Video Advertisement Liking: Insights into Psychological Processes and Their Temporal Dynamics” (Chan et al., 2024, Journal of Marketing Research). It includes neuroimaging (fMRI) and behavioural data used to examine the neural correlates of advertisement liking, identifying the psychological processes and their temporal dynamics that underlie consumer responses to video advertising.

Replication Data: "It Could Be Better" Can Make It Worse – Upward Counterfactual Communication

Replication Data: "It Could Be Better" Can Make It Worse – Upward Counterfactual Communication

Lisa
Open Dataset
Creators: Open Science Framework (OSF)
Publication Date: 2022-02-03
Creators: Open Science Framework (OSF)

This dataset, hosted on the Open Science Framework (OSF), contains the replication data for the study “‘It Could Be Better’ Can Make It Worse: When and Why People Mistakenly Communicate Upward Counterfactual Information” (Li, Hsee & O’Brien, 2023, Journal of Marketing Research). It includes experimental data used to examine when and why people mistakenly share upward counterfactual information, i.e., statements about how things could have been better, in interpersonal communication, and the unintended negative consequences this has on how recipients evaluate outcomes and experiences.

Replication Data: The Value of Genetic Data in Predicting Preferences – A Study of Food Taste

Replication Data: The Value of Genetic Data in Predicting Preferences – A Study of Food Taste

Lisa
Open Dataset
Creators: Open Science Framework (OSF)
Publication Date: 2023-05-15
Creators: Open Science Framework (OSF)

This dataset, hosted on the Open Science Framework (OSF), contains the replication data for the study “The Value of Genetic Data in Predicting Preferences: A Study of Food Taste” (Daviet & Nave, 2024, Journal of Marketing Research). It includes genetic and survey data used to examine the extent to which genetic information can predict individual food taste preferences, exploring implications for personalised marketing and consumer research methodologies that leverage genomic data.

Replication Data: The "Achilles Heel" of Established Brands – The Effect of Brand Age on Consumers' Brand Choice

Replication Data: The "Achilles Heel" of Established Brands – The Effect of Brand Age on Consumers' Brand Choice

Lisa
Open Dataset
Creators: Yaeeun Kim, Joydeep Srivastava
Publication Date: 2023-06-26
Creators: Yaeeun Kim, Joydeep Srivastava

This dataset, hosted on the Open Science Framework (OSF), contains the replication data for the study “The ‘Achilles Heel’ of Established Brands: The Effect of Brand Age on Consumers’ Brand Choice” (Kim & Srivastava, 2024, Journal of Marketing Research). It includes experimental and survey data used to examine how the age of a brand influences consumer choice, exploring the paradox whereby well-established older brands may be disadvantaged in certain competitive contexts despite their longevity and market presence.

Replication Data: Symbolically Simple – How Simple Packaging Design Influences Willingness to Pay

Replication Data: Symbolically Simple – How Simple Packaging Design Influences Willingness to Pay

Lisa
Open Dataset
Creators: Lan Anh Ton, Rosanna K Smith, Julio Sevilla
Publication Date: 2023-07-17
Creators: Lan Anh Ton, Rosanna K Smith, Julio Sevilla

This dataset, hosted on the Open Science Framework (OSF), contains the replication data for the study “Symbolically Simple: How Simple Packaging Design Influences Willingness to Pay for Consumable Products” (Ton, Smith & Sevilla, 2024, Journal of Marketing). It includes experimental and survey data used to examine how the visual simplicity of product packaging affects consumers’ willingness to pay, exploring the psychological mechanisms through which simple design signals quality, naturalness, and premium value to consumers.

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