fMRI

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Replication Data: Neural Signals of Video Advertisement Liking

Creators: Hang-Yee Chan
Publication Date: Jul 30, 2023
Creators: Hang-Yee Chan

This dataset, hosted on the Open Science Framework (OSF), contains the replication data for the study “Neural Signals of Video Advertisement Liking: Insights into Psychological Processes and Their Temporal Dynamics” (Chan et al., 2024, Journal of Marketing Research). It includes neuroimaging (fMRI) and behavioural data used to examine the neural correlates of advertisement liking, identifying the psychological processes and their temporal dynamics that underlie consumer responses to video advertising.

Neurosynth – Large-Scale Automated Synthesis of fMRI Data

Creators: Tal Yarkoni et al.
Publication Date: 2021
Creators: Tal Yarkoni et al.

Neurosynth is a large-scale platform for synthesising neuroimaging (fMRI) findings from thousands of published studies, providing coordinate-based meta-analytic data on brain activation patterns associated with various psychological and cognitive terms.

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