Innovation Idea Generation for a Bookstore's Holiday Promotion

Creators:

Claus Hegmann-Napp, Tijmen P. J. Jansen

Publication Date:

2025-11-18

Data Category:

Digital Media and Entertainment E-Commerce and Consumer Behavior Marketing and Advertising

Dataset Description:

This dataset contains 460 observations from an experimental study focused on idea generation. The goal of the study was likely to examine how individual differences and attitudes toward artificial intelligence (AI) influence the ideas produced for a specific task (holiday promotions for a bookstore).

The dataset features 460 rows (observations) and 9 variables, including the text of the generated ideas and a suite of participant metrics such as personality scores, self-reported task metrics, and ratings of AI opinions.

Variables:

intro_extrovert- Participant score on an Introversion/Extroversion scale. AI_opinion_interest- Participant rating of interest in AI (Likert scale, e.g., 1-7). AI_opinion_comfortable- Participant rating of comfort using or interacting with AI (Likert scale). AI_opinion_useful- Participant rating of perceived usefulness of AI (Likert scale). energy_level- Self-reported energy level during the task (Likert scale). awareness_level- Self-reported awareness or focus level during the task (Likert scale). time_for_task- The time the participant spent on the idea generation task (e.g., in seconds). ideas- The text description of the innovation concept or suggestion.

Details:

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