Snap Political Ads Library

Creators:
Snapchat
Publication Date:
2024
Data Category:
Dataset Description:
The Political and Advocacy Ads Library is an important step in our efforts to increase the level of transparency around political and issue advertising on. The dataset includes advertisements from 2018 through 2025 with a total size of 538,8 kB. It offers detailed insights into political advertising on Snapchat, including:
  • Ad Content: Access to the creative content of each advertisement through unique URLs.

  • Financial Information: Details on the amount spent on each ad campaign, specified in the local currency.

  • Impressions: Data on the number of times each ad was viewed by Snapchat users.

  • Targeting Criteria: Information on the demographic and geographic targeting parameters used in each campaign.

These features enable researchers, policymakers, and the public to analyze the reach, expenditure, and strategies of political advertisers on Snapchat.
Variables:
Details:

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