Replication Data: The Value of Genetic Data in Predicting Preferences – A Study of Food Taste

Open Dataset
Creators:
Open Science Framework (OSF)
Publication Date:
2023-05-15
Data Category:
Dataset Description:
This dataset, hosted on the Open Science Framework (OSF), contains the replication data for the study "The Value of Genetic Data in Predicting Preferences: A Study of Food Taste" (Daviet & Nave, 2024, Journal of Marketing Research). It includes genetic and survey data used to examine the extent to which genetic information can predict individual food taste preferences, exploring implications for personalised marketing and consumer research methodologies that leverage genomic data.
Publications Citing This Dataset:
Is It as Bad as It Looks? Judgments of Quantitative Scores Depend on Their Presentation Format, Christophe Lembregts, Jeroen Schepers, and Arne De Keyser, July 26, 2023, https://journals.sagepub.com/doi/full/10.1177/00222437231193343, https://doi.org/10.1177/00222437231193343
Variables:
Details:
consumer behaviour food preferences genetics
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