Facebook Ad Library
Creators:
Franklin Fowler, Erika; Franz, Mike; King, Gary; Martin, Greg; Mukerjee, Zagreb; Persily, Nate
Publication Date:
2019
Data Category:
Dataset Description:
The Ad Library API provides programmatic access to the Facebook Ad Library, a collection of all political advertisements run on Facebook and Instagram since May 2018 in the US, and for other dates in different countries. The codebook describes the scope, structure, and fields of these data. The Ad Library offers detailed information about each advertisement, including:
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Ad Creative: Visual and textual content of the ad.
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Impressions: Number of times the ad was displayed.
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Spend: Estimated amount spent on the ad.
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Demographics: Age, gender, and location breakdown of the audience reached.
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Ad ID: Unique identifier for each ad.
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Page ID and Name: Information about the page running the ad.
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Ad Creative: Content and format of the ad.
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Impressions and Spend: Metrics indicating the ad's reach and budget.
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Demographic Distribution: Breakdown of the audience by age, gender, and location.
Variables:
Details: