Advertisement CTR Prediction Data

Huawei

2020

Advertisement CTR prediction is the key problem in the area of computing advertising. Increasing the accuracy of Advertisement CTR prediction is critical to improve the effectiveness of precision marketing. In this competition, we release big advertising datasets that are anonymized. Based on the datasets, contestants are required to build Advertisement CTR prediction models. The aim of the event is to find talented individuals to promote the development of Advertisement CTR prediction algorithms. The datasets contain the advertising behavior data collected from seven consecutive days, including a training dataset and a testing dataset. The total size of the datasets amounts to 6,86 GB. It contains millions of observations and is structured into training and testing sets, with multiple variables capturing different aspects of user-ad interactions. These variables include user identifiers, ad identifiers, timestamps, user behavior features, and ad content features, allowing researchers to analyze engagement patterns and develop predictive models for ad click-through rates. This dataset is valuable for improving advertising strategies and refining targeted marketing approaches.