Advertisement CTR Prediction Data

Advertisement CTR prediction is the key problem in the area of computing advertising. Increasing the accuracy of Advertisement CTR prediction is critical to improve the effectiveness of precision marketing. In this competition, we release big advertising datasets that are anonymized. Based on the datasets, contestants are required to build Advertisement CTR prediction models. The aim of the event is to find talented individuals to promote the development of Advertisement CTR prediction algorithms. The datasets contain the advertising behavior data collected from seven consecutive days, including a training dataset and a testing dataset.

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