The Upworthy Research Archive
The Upworthy Research Archive is an open dataset of thousands of A/B tests of headlines conducted by Upworthy from January 2013 to April 2015. This repository includes the full data from the archive.
Publication Date:
2019
Creators:
The Upworthy Research Archive
Publisher:
Center for Open Science
Formats:
Comma-separated values (CSV) (.csv)
License:
Creative Commons Attribution 4.0 International
Data Category:
Marketing and Advertising