The Upworthy Research Archive
Creators:
The Upworthy Research Archive
Publication Date:
2019
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Dataset Description:
The Upworthy Research Archive is an open dataset of thousands of A/B tests of headlines conducted by Upworthy from January 2013 to April 2015. This repository includes the full data from the archive. The dataset's size is approximately 149,7 MB. It includes 32,488 records of headline experiments, providing insights into how different headline variations impacted user engagement. The dataset is structured as a time series of experiments, with each record detailing the performance metrics of different headline variations. This structure enables researchers to analyze the effectiveness of various headlines and understand user engagement patterns over time.
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