Super Bowl Ads

Open Dataset
Creators:
Superbowl Ads; FiveThirtyEight
Publication Date:
2021
Data Category:
Dataset Description:
This dataset contains a list of ads from the 10 brands that had the most advertisements in Super Bowls from 2000 to 2020, according to data from superbowl-ads.com, with matching videos found on YouTube. Each advertisement is evaluated across seven defining characteristics: humor, early product display, patriotism, celebrity presence, danger elements, inclusion of animals, and use of sexual content. This granular assessment allows for in-depth analysis of advertising strategies. Furthermore, links to corresponding YouTube videos are included, facilitating immediate access to the commercials for further qualitative analysis. ​There are 233 advertisements documented in the dataset, spanning from 2000 to 2020 with a total size of 38,6 kB. Structurally, the dataset is organized as a CSV file with the following columns:​

  • year: Year the advertisement aired.​

  • brand: Brand of the advertiser, standardized to account for variations and sub-brands.​

  • superbowl_ads_dot_com_url: Link to the advertisement's entry on superbowl-ads.com.​

  • youtube_url: Link to the corresponding YouTube video of the advertisement.​

  • funny: Indicates if the ad was intended to be humorous (TRUE/FALSE).​

  • show_product_quickly: Indicates if the product was shown within the first 10 seconds (TRUE/FALSE).​

  • patriotic: Indicates if the ad had patriotic elements (TRUE/FALSE).​

  • celebrity: Indicates if a celebrity appeared in the ad (TRUE/FALSE).​

  • danger: Indicates if the ad involved elements of danger (TRUE/FALSE).​

  • animals: Indicates if animals were featured in the ad (TRUE/FALSE).​

  • use_sex: Indicates if sexual content was used to promote the product (TRUE/FALSE).​

Variables:
Details:
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