Replication Data: Intransitivity of Consumer Preferences for Privacy
Creators:
Open Science Framework (OSF)
Publication Date:
2022-08-11
Data Category:
Dataset Description:
This dataset, hosted on the Open Science Framework (OSF), contains the replication data for the study "Intransitivity of Consumer Preferences for Privacy" (Tomaino, Wertenbroch & Walters, 2023, Journal of Marketing Research). It includes experimental and survey data used to examine whether consumer privacy preferences are intransitive, i.e., whether individuals' rankings of privacy trade-offs are inconsistent and context-dependent, with implications for how firms and policymakers design privacy choice architectures and data-sharing agreements.
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