Facebook Privacy-Protected Full URLs Data Set

Messing, Solomon; DeGregorio, Christina; Hillenbrand, Bennett; King, Gary; Mahanti, Saurav; Mukerjee, Zagreb; Nayak, Chaya; Persily, Nate; State, Bogdan; Wilkins, Arjun

2020

This is a codebook for data on the demographics of people who viewed, shared, and otherwise interacted with web pages (URLs) shared on Facebook, between January 1, 2017 and October 31, 2022. The data has about 68 million URLs, over 3.1 trillion rows, and over 71 trillion cell values. It results from a collaboration between Facebook and Social Science One (at IQSS at Harvard), originally prepared for Social Science One grantees and describes the "full" URLs dataset, including its scope, structure, and fields. This is version 10 of the codebook and data (released 4/13/2023), first described by Gary King and Nathaniel Persily at https://socialscience.one/blog/update-social-science-one. The dataset's structure is organized to facilitate detailed analysis. Each entry corresponds to a unique URL and includes aggregated user interaction metrics. These metrics are further broken down by various demographic dimensions, such as age, gender, and country. For users in the United States, additional categorizations include political page affinity, offering insights into how different political leanings may influence content engagement.