Datasets for Image Classification in Marketing (The Language of Images)

Maximilian Witte

2025-11-21

This dataset provides a curated list of 18 publicly available image classification datasets selected for their relevance to marketing and consumer insight research. Each dataset contains labeled visual material that reflects consumer-facing content, product perception, or brand-related context. The collection covers a broad range of marketing-relevant domains including product packaging, retail environments, shelf placement, food and beverages, fashion, automotive, advertisements, and social media imagery. The uploaded "small sample" file contains the full data with references to all 18 datasets.