Amazon Brand and Exclusives

Open Dataset
Creators:
Jeffries, Adrianne; Yin, Leon
Publication Date:
2021
Data Category:
Dataset Description:
My co-author Adrianne Jeffries and I found Amazon gave its own branded products an advantage over better-rated competitors in search results. This repository contains code to reproduce the findings featured in our story "Amazon Puts Its Own 'Brands' First Above Better-Rated Products" and "When Amazon Takes the Buy Box, it Doesn't Give it up" from our series Amazon's Advantage. Each product in this dataset is identified by its unique Amazon Standard Identification Number (ASIN), facilitating precise tracking and analysis. They are categorized based on their association with Amazon, distinguishing between Amazon-owned brands, exclusive partnerships, and proprietary electronics. Data is derived from extensive web scraping of Amazon's product listings, ensuring a comprehensive and up-to-date collection. The data collection occurred primarily in early 2021, with search results gathered in January 2021 and product pages in February 2021. In total, the dataset comprises 137,428 products, each represented by a unique ASIN and has a size of 221,0 kB. It is organized into several sub-datasets, each serving a specific analytical purpose:​

  1. Amazon Private Label Products: Contains detailed information on 137,428 products identified as Amazon brands, exclusives, or proprietary electronics.​

  2. Search Results: Includes parsed search result pages from top and generic searches, totaling 187,534 product positions.​

  3. Product Pages: Comprises parsed product pages corresponding to the search results, encompassing 157,405 product pages.​

  4. Training Set: Provides metadata used to train and evaluate machine learning models, with feature engineering conducted in associated Jupyter notebooks.

  5. Trademarks: Contains a dataset of trademarked brands registered by Amazon, collected from USPTO.gov and Amazon.

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