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Instagram Posts from Football Players

Publication Date: 2023
Creators: Klostermann, Jan

This dataset includes information on 334,071 Instagram posts from 1,435 male professional football players that were under contract at any of the 56 clubs in the English Premier League, the Spanish La Liga, and the German Bundesliga. The data was colleced December 31th, 2019 and includes the whole history of Instagram posts up to that point in time.

The information provided in the dataset are the following:

  • Player information: Information on each of the football player in the dataset is collected from http://www.transfermarkt.de and includes club, position, market value (at the time of collecting the data), highest market value, and the year in which highest market value was observed. Further, the Instagram account name is provided.
  • Instagram post information: Information on the Instagram posts including the shortcode (which can be used to open the post on instagram.com), date, caption text, number of likes, number of comments, post type (image, sidecar, video).
  • Instagram post images: For each post, we analyzed the content of the image (first image for sidecar posts, first frame for video posts) using Google Vision and extract the number of persons, their age, and their gender. Further, we extract all tags that are included in the image, such as “soccer” or “car”.
  • Additional information: Additional information such as the images of the posts can be requested from the authors.

The dataset has been used in the following paper:

Klostermann, J., Meißner, M., Max, A., & Decker, R. (2023). Presentation of celebrities’ private life through visual social media. Journal of Business Research, 156, 113524.

Please cite the paper when using the dataset for your own research. It is recommended to read the paper for further information on the dataset.

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