Resources by Lisa

Replication Data: The "Achilles Heel" of Established Brands – The Effect of Brand Age on Consumers' Brand Choice

Replication Data: The "Achilles Heel" of Established Brands – The Effect of Brand Age on Consumers' Brand Choice

Lisa
Open Dataset
Creators: Yaeeun Kim, Joydeep Srivastava
Publication Date: 2023-06-26
Creators: Yaeeun Kim, Joydeep Srivastava

This dataset, hosted on the Open Science Framework (OSF), contains the replication data for the study “The ‘Achilles Heel’ of Established Brands: The Effect of Brand Age on Consumers’ Brand Choice” (Kim & Srivastava, 2024, Journal of Marketing Research). It includes experimental and survey data used to examine how the age of a brand influences consumer choice, exploring the paradox whereby well-established older brands may be disadvantaged in certain competitive contexts despite their longevity and market presence.

Idealo Image Quality Assessment (IQA) Dataset

Idealo Image Quality Assessment (IQA) Dataset

Lisa
Open Dataset
Creators: Idealo Internet GmbH
Publication Date: /
Creators: Idealo Internet GmbH

The Idealo Image Quality Assessment (IQA) dataset is an open-source dataset and associated deep learning model for automatically assessing the technical and aesthetic quality of product images. It provides image quality scores across multiple dimensions and is designed for e-commerce applications.

Harvard Dataverse – Open Research Data Repository

Harvard Dataverse – Open Research Data Repository

Lisa
Open Dataset
Creators: Harvard University (IQSS – Institute for Quantitative Social Science)
Publication Date: May 2026
Creators: Harvard University (IQSS – Institute for Quantitative Social Science)

Harvard Dataverse is one of the world’s largest open research data repositories, hosting datasets across all academic disciplines including social science, economics, marketing, public health, and natural sciences. It provides persistent DOI-based access to replication data and research datasets from thousands of studies.

Replication Data: The Impact of Advertising Creative Strategy on Advertising Elasticity

Replication Data: The Impact of Advertising Creative Strategy on Advertising Elasticity

Lisa
Open Dataset
Creators: Michael Kruger
Publication Date: 2009
Creators: Michael Kruger

his dataset, hosted on Harvard Dataverse, contains the replication data for the study “The Impact of Advertising Creative Strategy on Advertising Elasticity” (Dall’Olio & Vakratsas, 2023, Journal of Marketing). It includes advertising campaign data and sales response variables used to examine how different creative strategies, such as informational versus emotional appeals, affect advertising elasticity, i.e., the responsiveness of consumer demand to advertising spending across different product categories and market contexts.

Menstrual Health Hub Data and Resources

Menstrual Health Hub Data and Resources

Lisa
Open Dataset
Creators: Period Justice (Australia)
Publication Date: 2021
Creators: Period Justice (Australia)

The Period Justice Menstrual Health Hub is an Australian advocacy and research platform providing data, reports, and resources related to menstrual health, period poverty, and the social stigma surrounding menstruation. It aggregates information on menstrual product access, policy developments, and advocacy initiatives.

Baby Names by Year and State

Baby Names by Year and State

Lisa
Open Dataset
Creators: U.S. Social Security Administration (SSA)
Publication Date: /
Creators: U.S. Social Security Administration (SSA)

The U.S. Social Security Administration (SSA) publishes annual data on the frequency of baby names registered in the United States, available at both national and state level going back to 1880. The dataset is widely used in social science research as a proxy for gender identification and demographic analysis.

Replication Data: Symbolically Simple – How Simple Packaging Design Influences Willingness to Pay

Replication Data: Symbolically Simple – How Simple Packaging Design Influences Willingness to Pay

Lisa
Open Dataset
Creators: Lan Anh Ton, Rosanna K Smith, Julio Sevilla
Publication Date: 2023-07-17
Creators: Lan Anh Ton, Rosanna K Smith, Julio Sevilla

This dataset, hosted on the Open Science Framework (OSF), contains the replication data for the study “Symbolically Simple: How Simple Packaging Design Influences Willingness to Pay for Consumable Products” (Ton, Smith & Sevilla, 2024, Journal of Marketing). It includes experimental and survey data used to examine how the visual simplicity of product packaging affects consumers’ willingness to pay, exploring the psychological mechanisms through which simple design signals quality, naturalness, and premium value to consumers.

U.S. Health Workforce and Resources Data

U.S. Health Workforce and Resources Data

Lisa
Open Dataset
Creators: U.S. Health Resources and Services Administration (HRSA)
Publication Date: 2026-01-29
Creators: U.S. Health Resources and Services Administration (HRSA)

The Area Health Resources Files (AHRF), maintained by the U.S. Health Resources and Services Administration (HRSA), provide county-level data on health workforce supply, health facilities, population characteristics, and economic and environmental factors across the United States. The dataset covers over 6,000 variables and is widely used in health services research.

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