Media consumption

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Advertising and Media Engagement in the United States

Creators: Matthew Gentzkow, Stanford University and NBER; Jesse Shapiro, Harvard University and NBER; Frank Yang, Stanford University; Ali Yurukoglu, Stanford University and NBER
Publication Date: 2023-11-15
Creators: Matthew Gentzkow, Stanford University and NBER; Jesse Shapiro, Harvard University and NBER; Frank Yang, Stanford University; Ali Yurukoglu, Stanford University and NBER

This collection gathers datasets from advertising platforms, media tracking tools, and auxiliary geographic sources to analyze digital and traditional advertising dynamics in the U.S. It includes detailed Facebook ad campaign records, performance metrics across timeframes, and datasets capturing the effects of ad exposure on consumer behavior. Supplementary files offer geographic and temporal context via zip code–timezone mappings, enabling precise localization and segmentation. Together, these datasets support in-depth analysis of advertising effectiveness, audience targeting strategies, campaign timing, and media consumption patterns across diverse regions and platforms.

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