Click-through-rate (CTR) data of conventional and AI-generated advertisements

Creators:
Mark Heitmann, Tijmen P. J. Jansen, Martin Reisenbichler, and David A. Schweidel
Publication Date:
19.11.2025
Data Category:
Dataset Description:
This dataset encompases 20 rows of 10 conventional (actual_polestar) and 10 AI-generated ads geared towards luxury (gen_luxury), including impressions, clicks, and click-through rate (CTR).
Variables:
Details:

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