Click-through rate (CTR) dataset on conventional and AI-generated ads including demographical information

Creators:
Mark Heitmann, Tijmen P. J. Jansen, Martin Reisenbichler, and David A. Schweidel
Publication Date:
19.11.2025
Data Category:
Dataset Description:
This dataset encompasses click-through rate (CTR) information on 5 conventional and 5 AI-generated car advertisements, including impressions, results (clicks), euros spent, cost per click (CPC), and CTR for several demographical groups (gender and age groups).
Variables:
Details:

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